Sponsorship is as simple as a partnership where both parties get something of value out of it.
A good sponsor is someone who:
1. Wants Exposure to your Market/Customers/Audience
Who can you put your sponsor in touch with?
What type of business do your members frequent?
What type of business would like you members as customers?
2. Has a Personal Connection
Who do you know in business?
Who can you get to know in business?
Who do your volunteers know in business?
3. Trusts Your Organisation
Are there businesses that refer people to you?
What businesses are you already involved with, or have you been involved with in the past?
4. Has Similar Values and Beliefs
Are there businesses in the community who have marketing campaigns that strike a cord with you?
Are there businesses involved with programmes you support?
5. Has the Capacity to Support You
Don’t underestimate the capacity of small businesses.
Avoid businesses which already have sponsorship commitments with other organisations.
Need help with sponsorship proposals? Come and have a chat.
Source: Exult Sponsorship Workshop Helping Non Profits Grow
