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Weaving creative passion
and profession

This free series of mini tutorials aim to help Māori artists strengthen knowledge, identity and art-practice.

About Pakihi Toi

Pakihi Toi covers all the aspects of setting up a business for profit, and is particularly focused on Māori artists.

Eleven sections give you a video introduction and a workbook which form a critical part of your business plan. We recommend that you cover each topic in the order we have provided them. As you complete each section you add your work into your Mahere Rautaki — Business Plan Booklet.

Once you have worked through all 11 sections you will have your own personalised Mahere Rautaki — Business Plan!

Kia mārama pai koe ki tō whakaaro pakihi

Your Business Idea

Build a robust foundation for your business with clarity and focus

Welcome to the first module!

This module is all about getting clear on your idea for your new business. The video and workbook will help you build a robust foundation for your business with clarity and focus. Work through each exercise and record your results into your Mahere Rautaki — Business Plan.

Taking the first step is always hard. While it may seem like a complete free fall, there are many ways to steady yourself before your wings take flight.

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Rapua tō mākete

Finding Your Market

Detect the patterns of potential markets and identify the best sales channels for you

Welcome to Module 2.

This module is all about getting identifying your customers.  The video and workbook will help you detect the patterns of potential markets and identify the best sales channels for you. Work though each exercise and record your results into your Mahere Rautaki – Business Plan.

Finding your market asks you to cast the net wide when finding where you hope to share and sell work.

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Whakatairanga me te whakapiki

Marketing and Promotion

Are you comfortable in presenting your work to the world? We’re going to help you make it shine.

Welcome to Module 3.

This module is all about promoting your work to your chosen market. The video and workbook will help you design an effective pitch and develop your marketing plan. You’ll also learn how to grow your networks.  Work though each exercise and record your results into your Mahere Rautaki – Business Plan Booklet.

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Whakataetae me te kotahitanga

Competition & Collaboration

Stand out in a sometimes-crowded scene

Welcome to Module 4.

This module looks at how you can stand out in a sometimes-crowded scene. You’ll also look at the importance of having good networks and how to look after the relationships you’ve built. Work through each exercise and record your results into your Mahere Rautaki – Business Plan.

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Pukenga, auheke, whiwhinga, wero

S.W.O.T Analysis

Craft strategies that enhance opportunities and minimise the risks.

Welcome to Module 5.

A S.W.O.T is a tool to get an overview of your potential in your business. Here you’ll show probable strengths, weaknesses, opportunities, and potential threats that will help you craft strategies that enhance opportunities and minimise the risks. Having a ‘bird’s eye view’ of your business might spot help spot solutions easily. Or at least make you aware of things you need to be careful of.

Work through each exercise and record your results into your Mahere Rautaki – Business Plan.

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Ngā pae tawhiti, ngā pae tata

Goal Setting

How we get the mahi done!

Welcome to Module 6.

Well done, you’re halfway through the course!

Setting our goals is what keeps us excited about getting sh%t done! Having a timeline makes us accountable to the task we need to do. Work through each exercise and record them into your Mahere Rautaki – Business Plan booklet.

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Ngā hanganga pakihi

Business Structures

Finding the best business structure to translate your dream into a reality is a task worth thought and discussion.

Welcome to Module 7.

We’ll look at the three main structures used in business to find your best fit. Work through each exercise and record your mahi into your Mahere Rautaki – Business Plan.

Building a house is the easy part. Making it into a home however, takes time.

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Ngā tāke

Tax

There are certain things in life we can’t avoid, and tax is certainly one of those things!

Welcome to Module 8.

This section can be a lot to absorb so we recommend looking at it when you can give all your focus to it. Coming back to reread it can also help as we take you through the basics of tax. The exciting part is working out all of your business expenses to deduct from your end of year tax bill.

If you need further help in this area, contact IRD or check out their website.

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Whakairo Hinengaro

Intellectual Property

Protecting your most unique commodity, your whakaaro.

Welcome to Module 9.

Ideas have the power to change the world; consequently protecting them is important, especially for artists who often put their work in the public eye. This video looks at protecting your most unique commodity, your whakaaro.

Work through each exercise and record your results into your Mahere Rautaki – Business Plan.

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Kia utua āu mahi

Pricing Your Work

Guidelines for you to come up with your pricing or how much you charge for your services.

Welcome to Module 10.

Many things can influence the selling price of your mahi or service. There’s no ‘one size fits all’ approach. Here we offer key guidelines for you to come up with your pricing or how much you charge for your services.

Again, you can work through the exercises and record your answers into your Mahere Rautaki – Business Plan booklet.

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Whakamua aho moni

Financial Projections

Planning ahead with money is key. Crunching numbers will work out how much money is needed to make your business viable.

Welcome to Module 11.

For the final exercises, record them into your Makere Rautaki – Business Plan Booklet and give yourself a huge hug for getting through the mahi.

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Mahere Rautaki Pakihi

Your Business Plan Booklet

We are extremely proud of you for getting to this stage!

This is the final part of the Pakihi Toi course.

Here is where you copy all of your completed exercises from each module to make your very own business plan. This is the roadmap for your business journey to succeed. It brings together what your business is, why it exists and how your business will go forward.

We hope Pakihi Toi has been an awesome rauemi to help you learn how to start your own business. Please give us feedback on how you’ve found Pakihi Toi, we’d love to hear from you!

You can contact us at hello@creativewaikato.co.nz to give feedback or to get support.

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If you are interested in the Pakihi Toi workshop, please give one of the team a shout and we will be happy to help.